WOD Weekends was founded by Kevin Smith, a sports travel professional and CrossFit coach when he tried unsuccessfully to find a weekend break that would combine his loves for travel, exercise and the great outdoors!
The primary focus was to effectively communicate the exclusive and personalized experience offered to clients through WOD Weekends. It was crucial to utilize compelling imagery to showcase the stunning locations, high-intensity sports, exquisite accommodations, and luxurious culinary offerings that customers can anticipate.
From its inception, the design was meticulously crafted to prioritize user hierarchy and streamline the user journey, enabling visitors to easily access information about upcoming event dates. The website is seamlessly managed through Perch CMS, ensuring efficient content management and updates.